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Anyway, as I sat on my all inclusive khazi sweating, grimacing and calling for my mummy, a very nice e-mail arrived informing me of the success of two of my beers in the World Beer Awards. Sharp’s Special won World’s Best Bitter and Chalky’s Bite won World’s Best Flavoured Beer. Almost the next e-mail to arrive was one letting me know that Honey Spice IPA had won the UK’s best honey beer competition at the National Honey Show. That of course called for a celebratory Imodium and a fight with an American in the pool.
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On a much more sombre note. Massive Ale is no more. The lovely people at the Portman Group have decided that calling a massive ale, Massive Ale is in breach of code rule 3.2. which prohibits promotion of a drink on the basis of its strength. I had never considered Massive to refer to the amount of ethanol in the beer only to the weight of its flavour. But then I do see the world through rose tinted spectacles and always look on the bright side. I wonder if drinkers in Scotland are prohibited from asking for a wee heavy by this rule? What about beer labelled as strong ale like the excellent Old Tom?
The best compromise we can come up with is to call it Quadrupel Ale which is a bit inaccurate because (intentionally) it doesn’t fit the style particularly well. For the record I have never brewed a beer called Massive Ale, I am certainly not sending a cask of 3 year old Massive Ale to the White Horse Parson’s Green for the Old Ale Festival at the end of November. If you go to the festival make sure you mumble when you order a half or the stormtroopers will descend and you'll be in the stalag before you know it . I will be spending the weekend constructing an Ann Frank style secret compartment in my cellar in which to hide my stock of the Massive Ale that I have never brewed.
2 comments:
ARGGHHH i just spent ages typing a comment and then blogger died!
to sum it up:
the only beer i've had from out that way is carib, it tastes pretty much like you described what you were drinking.
good news on the Reserve, i hope it will be on the online shop as a mixed case with the special??
as for massive ale...what a crock of sh1t, shame you can't tell them to foxtrot oscar.....on the plus side does it mean the bottle i have left is now worth millions???
I know the feeling Andy computers are w**k but then you must know that being in IT!
Not sure what format the SBR will be in the shop I'm sure Ed will be as accommodating as always.
If I were you I would drive your Massive Ale to a secluded moor and bury it as deep as possible. If the Spanish inquisition arrives deny all knowledge.
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