Sunday, 21 August 2011

Le succès à tout prix


Having your beer on the One Show is an honour. Many thanks to Des de Moor for recommending it. Having your beer sampled and described as delicious on TV by the lovely Jane Asher is also a bit of a novelty. It’s just a shame it was the wrong beer. Please accept my apologies for any confusion or distress. Des’ web site clarifies the situation.  Jay Rayner was also a far better ambassador for snobbery than for beer and food. Shame.

Yesterday I tasted my new limited edition beer, Honey Spice IPA. I’m not entirely sure that it is an IPA. I’ve done less than 100 bottles which will sell through our shop. I’ve allowed this one to be a little OTT hop-wise which should please the hardcore and leave those in the hardcore with a point to prove complaining that it’s too accessible. I have also had the chance to make a follow up to Turbo Yeast III Unspeakable Abhorrence from Beyond the Ninth Level of Hades. This time I have made a pale beer with Turbo Yeast and a high alcohol Belgian Ale yeast before warm oxidising and maturing with finely divided oak (toasted saw dust). I’m not a connoisseur of spirits but to me it tastes distilled, matured and expensive. The name? Turbo Yeast IV Descent into the Burning Lake of Eternal Darkness, but you had probably guessed as much. Both of these beers will be appearing with me at some meet the brewers I have lined up for the Autumn in London and potentially the North. If you would like me to appear at your bar, pub, bar mitzvah or WI circle please let me know.   

The keen eyed among you will have noticed that my 12 brew project has slowed somewhat. Owing to the madness of summer and lots of extra curricular activities I have not been able to get away from the brewery. The plan is now to do three brews in a weekend in the autumn and cram the rest into the run up to Christmas. I will get there, even if I have to break into other people’s breweries on New Year’s Eve!

     

5 comments:

BeerReviewsAndy said...

to be honest I think JR came across as a bit of a knob, but none the less its nice to see beer on TV.

Shame they picked the wrong bottle, even our lass noticed that it wasn't the right beer...

When's this honey ipa going to be on sale? ill certainly be putting an order in...

Kristy said...

A bit Andy?? It's hard to feel good about beer on the telly when they picked someone to present it that reinforced the beer belly/beer geek stereotypes, got the beers wrong and told everyone why wine is better - but apparently that was all down to the props department!!

And it's about time you spent some money - we're not doing this for the love of it you know!

BeerReviewsAndy said...

lol, get it on the shop and ill buy some along with the other bits i was after...

student drinker said...

Any chance in getting a few bottles up here in the Sheffield tap.

Stuart Howe said...

Gents hi,

As usual Andy you took the words right out of my mouth.

The IPA has got another week in the bottle before it's ready. If you let me know when and where you want it via e-mail I'll endeavour to get it there.

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