I found out on Monday that I had new bosses. Forgive me for not revealing this earlier!
Sharp’s former owners have always been in the brand building and selling game so I knew that at some point the business or its brands would be on the move. So far every conversation I have had with the new powers-that-be has made me more excited than the last. We are staying in Rock as exclusive brewers of the Sharp’s brands and it’s business as usual but with more support and investment. The prospect of taking beers I have nurtured for years to a new level of consistency and technical excellence makes me as excited as it is legal to be.
In terms of the blog, Molson Coors are very happy for me to continue uncensored and the 12 brew project is still very much on track with two brews nearly confirmed for February. My suggestion of Carling Brown Label the offal-flavoured lager is being considered by the board but I don’t expect it to make it to market.
In the words of Anthony Newley “It’s a new day, it’s a new dawn, it’s a new life, for me oooooooo and I’m feeling good!”